I combine creativity and strategy to deliver unique solutions. No project is too challenging, and no problem is too complex to solve. With the ability to shift between mediums, I have crafted everything from personalized keepsakes and card games to entire brand identities. As a part of my position at the University of Rhode Island, I have had the opportunity to revitalize both the print and digital identities of the College of Arts and Sciences and Harrington School of Communication and Media. I use design to tell stories, strategize, boost engagement, and unify brands.
The University of Rhode Island serves diverse audiences, from prospective students to alumni donors. I tailor our voice and create promotional materials while staying true to our core message. I have developed editorial, style, and brand guidelines to ensure consistency. Along with my student team, I created trifold mailers, brochures, stickers, banners, and more. No matter the medium, every project aligns seamlessly.
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This case statement is designed to engage prospective donors and community contributors. It consists of a folder and three informational cards. These cards collectively tell the story of the Harrington School, highlighting our collaborations with the community, industry experts, and donors. While the cards function as a cohesive series, they are also versatile enough to be used individually to cater to the interests of specific donors.
To reach our admitted students, we send an admissions trifold mailer. The design complements the text to give students a glimpse of their potential Harrington School journey, from first-year to post-graduate. This brochure is sent alongside other materials.
Our print materials go beyond flyers and mailers. Open Houses and Welcome Days play a key role in driving admissions, with banners lining the hallways to unify the College of Arts and Sciences messaging while showcasing individual departments. Stickers for each department add a personalized touch.
Trifold flyers and postcards with consistent branding reinforce the cohesive experience for prospective and current students.
Beyond traditional promotional materials, I’ve worked on community engagement projects like the campus-wide scavenger hunt. This interactive project featured a variety of branded elements, including eye-catching lawn signs, postcards, clue signs, and a dedicated website, all crafted to create an immersive experience and encourage participation across the campus community.
I design interactive and multimedia digital assets alongside print materials for various URI entities. My work encompasses websites, newsletters, social media graphics, event promotions, and more. I prioritize creating ADA-compliant designs that meet WCAG standards, ensuring accessibility across all communication channels. Through dynamic and engaging designs, I tell the stories of our community.
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Following URI guidelines and WordPress templates, I create responsive and dynamic designs showcasing the Harrington and Arts and Sciences experience.
The Career Readiness campaign promotes a series of one-credit courses that equip students with career skills, awarding them with digital badges they can showcase on LinkedIn.
Event promotional design includes everything from printed posters to social media posts and cover photos for virtual lectures. When virtual became the norm, I adjusted seamlessly and ensured our designs remained consistent across different platforms and broadcast studios. This, in turn, boosted attendance and gave our virtual events a professional edge.
Across multiple social media platforms, I orchestrated a cohesive design strategy driven by visual guidelines and social media best practices. This approach not only bolstered our brand presence but also facilitated accessibility. I also ensured ADA compliance by checking contrast and including alt text.
Creating the wedding designs was a heartfelt, creative endeavor. I began by creating a style guide that included hand-picking the color scheme and selecting the perfect font family. Using Adobe Illustrator, I carefully crafted every detail, from vintage-inspired keychains to elegant stationery, brought to life through CNC laser crafting. These playful elements, including personalized acrylic keychains and custom drink stirs with pet illustrations, added a unique and unforgettable touch to the special day. As seen in Green Wedding Shoes and Hey Rhody.
These keychains served as both place cards and fun wedding favors. Inspired by classic motel keys, they featured the wedding logo, date, table number, and guest's name. Handcrafted from iridescent clear and transparent blue acrylic, they added a playful touch.
For the wedding stationery, I continued the playful and colorful vibe. Starting with Adobe Illustrator, I designed the suite, which included the invites, menus, and table numbers. Each piece was hand-painted and featured vibrant elements and gold letter-pressed foiling in collaboration with DWRI Letterpress.
To add a touch of whimsy and personalization, we included custom drink stirs featuring adorable illustrations of our beloved pets. Working alongside an illustrator, Jaclyn Jutras, we designed clear acrylic stirs that not only made drinks fun but also appeared in various drink and bar signage.
"Garage Inventor" is an imaginative card game conceived by Ed Pisari, challenging 2-6 players to race and build inventive creations while navigating any hurdles. This engaging game, designed for ages ten and up, invites players to step into the shoes of amateur inventors striving to make it big, with sessions lasting 30-60 minutes.
The heart of the game lies in three types of cards: Invention cards, Component cards, and Action cards. Invention cards outline the specifications of each creation, specifying the required components. Component cards represent essential elements such as power supplies, inspiration, and materials, each contributing points towards completing inventions. Action cards introduce strategic twists to the game, providing opportunities to get ahead or disrupt the progress of fellow inventors. The game ends when a player reaches 10+ points.
In terms of design, "Garage Inventors" combines creativity with strategy. Handwritten typography and card backs inspired by graph paper provide a hand-crafted touch. The game's illustrations, created with Procreate, depict inventors in their garages. These hand-drawn artworks breathe life into inventions and materials, enhancing the game's storytelling. The box even resembles a detached garage with grass and weeds.
Before ending on the current design, I made a prototype using linen paper, CNC cutting, and laser-cut cardboard for the box, aiding gameplay testing and refining the game's mechanics.
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